Innovation Through Design Thinking

Dear team,

I found this: http://mitworld.mit.edu/video/357

The emphasis is on "Design thinkers must set out like anthropologists or psychologists, investigating how people experience the world emotionally and cognitively."

I think this was what I was trying to get at with the question "day in the life of..." where empathy for the user/audience was strongly considered for solving a design problem.

I hope you enjoy it!